Payless Shoes and other discount shoe stores often have a "buy one get one free" sale, but how about this: buy a pair of shoes from a special selection at Shoes Shoes Shoes in Malaysia and they will toss in a boyfriend for free. Will this be the next Cinderella move at eHarmony?

>Shoes Shoes Shoes joined promotional forces with a dating website called Lunch Actually to pair shoe buying women in exchange for a date with a possible Prince Charming and a 10% discount. If they are lucky, their online hero might even pay for their purchases in the Kuala Lumpur store.

Why didn't Married with Children's Al Bundy never think of this: Men pick out 20 pairs of shoes on the dating site that they would love to see on a woman. These “potential foot fetish” men then pledge to pay 10-100% of the shoe purchase. When a woman buys one of the actual pair of shoes, online matchmakers at Lunch Actually will make a match. I wonder if the woman gets to choose which man she wants or will she have to settle for the half price, close out special.

Lunch Actually's owner Violet Lim owner is very excited. "What intrigues me is that this campaign is a new and exciting way of connecting potential partners together. I can see how my business fits perfectly with Shoes, Shoes, Shoes," Lim tells Power Your Connections.

The store defends its marketing program on its Facebook page and swears the gals onSex and the City would approve. Maybe Samantha would have given this a whirl but I cannot see Miranda participating or even going near this sexist promotion. Even though most of the women approve of the idea on the Shoes Shoes Shoes' Facebook page, it's no doubt some of these desperate women looking for shoes and men will end up with a heel. The shoe promo will run for two months, and of course, the company says based on its response it will consider extending it.

Linda Seccaspina for Crabbygolightly